Zoombak ™

Zoombak Press Release

ZOOMBAK APPOINTS KATE SHEVACK PRESIDENT
Marketing Veteran Adds Brand and Business Building Expertise to Zoombak

(NEW YORK) – April 16, 2008 – Zoombak LLC, developer of the Zoombak Advanced GPS Car & Family and Advanced GPS Dog Locators, announced today that Kate Shevack has joined the company as President. In this newly created position, Shevack will report directly to Zoombak CEO, Simon Buckingham.  Shevack will be responsible for driving Zoombak’s domestic and international business strategy.

“We're excited to welcome Kate to our senior leadership team at one of the most significant times in Zoombak’s history,” said Simon Buckingham, CEO of Zoombak. “Kate’s experience growing consumer brands globally with large organizations like Timex Inc. and Reckitt Benckiser will be critical to our success as we begin our nationwide retail rollout and continue to grow and expand our business domestically and overseas.”

Shevack is a highly experienced marketing professional with a successful record of building global brands. She joins Zoombak from her most recent position as senior vice president and Chief Marketing Officer of Timex, Inc. Previously, Shevack established her credentials in packaged goods marketing at Reckitt & Benckiser, Inc. where she built brands such as French’s and Lysol. In 2006, Shevack received Advertising Age’s prestigious “Women to Watch” Award for her business and brand leadership.

“I am excited to join the talented team at Zoombak, a company focused on creating a new generation of solutions to help families stay connected,” said Kate Shevack, incoming President of Zoombak. “The opportunity ahead of Zoombak is great and I am looking forward to accelerating our product rollout activities and capitalizing on the large market potential for our advanced GPS products.”

Zoombak is one of the only Assisted GPS products of its type designed to be easily used by consumers to locate pets and vehicles (as a vehicle recovery solution as well as for parents of teen-aged drivers or those with senior drivers in the family).  Featuring a compact design, easy-to-use interactive website and a real-time email/text message alert system, Zoombak provides customers with a new level of security. Zoombak is available for purchase online at www.zoombak.com at an affordable price point of $199 (for pets) and $249 (for autos) and will also be available at PetSmart, CircuitCity, and other major national and regional retailers starting this month.

About Zoombak
Zoombak LLC, develops leading edge solutions that keep consumers connected to their families, pets and possessions.  The company is led by a team of veteran executives with extensive wireless, sales and marketing, business development and operational expertise working together to put safety on the map.  With offices in the United States and England, Zoombak is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Those interests are attributed to three tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC.com, Provide Commerce, Backcountry.com, BUYSEASONS, Bodybuilding.com, IAC/InterActiveCorp, and Expedia, the Liberty Entertainment Group, which includes Liberty's interests in the DIRECTV Group, Inc., Starz Entertainment, FUN Technologies, Inc., GSN, LLC, Wildblue Communications, Inc., and Liberty Sports Holdings LLC, and the Liberty Capital group, which includes all businesses, assets and liabilities not attributed to the Interactive Group or the Entertainment Group including our subsidiaries Starz Media, LLC, Atlanta National League Baseball Club, Inc., and TruePosition, Inc., and minority equity investments in Time Warner Inc. and Sprint Nextel Corporation. For more information, please see http://www.libertymedia.com.

Media Contact:
Michael Glickman
The Zeno Group on behalf of Zoombak

212-299-8994
michael.glickman@zenogroup.com

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